What is a WebMaster?

A professional who creates and/or maintains web pages.

Webmasters have the ability to capture, store, and transmit information in the form of text, graphics, sound, animation, and video in a manner that allows interactivity with the end user.

Requires a working knowledge of the following:

  • Computer Fundamentals.
  • How the Internet Works.
  • Computer Graphics.
  • Multimedia.
  • Computer Communications.
  • Programming Skills.
  • DataBase Design and Construction
  • Writing Skills
  • Online Marketing
  • Search Engines

What do WebMasters Know?

A WebMaster needs to know at least the following:

Computer Fundamentals

Basic concepts of what makes up a computer, its hardware, RAM, ROM, Disk Drives, and how it interacts with its environment such as with monitors, printers, and even other computers. Basic concepts of software. What is an operating system and why is it needed. What are application programs. How to interact with software, store it, copy it, delete it, change it, and move it from one place to another. Some working knowledge of WordProcessors, SpreadSheets, DataBases, and Presentation Packages (such as Microsoft's Power Point).

A working knowledge of Microsoft Windows 3.1 and Windows95.

How the Internet Works

How the Internet is constructed. A brief history of its development and use. How it got to be where it is today.

An understanding of the Internet protocol. What is TCP/IP, why is it needed and why does it work.

A knowledge of how to connect computers to the Internet. How to find and work with an Internet Service Provider.

The ability to use and work with Internet search engines.

A working knowledge of the various Internet protocols such as FTP.

Computer Graphics

A working knowledge of one or more of the popular graphics programs such as Adobe Photoshop and photo programs such as Adobe Premier.

An understanding of various picture file formats for storage, Internet transfer and decoding.

Knowing how to convert picture file formats.

A knowledge of graphic resolutions and color depth and their effect on graphical quality and Internet transmission.

Multimedia

Understanding the basics of computer graphic automation.

Familiarization of the methods used by a presentation tool such as Macromedia.

Being able to capture, store, format and transmit various audio file formats.

An understanding of video file capture, storage, and transmission.

An understanding of various video file compression techniques such as MPEG, JPEG, Indio and others.

Computer Communications

An understanding of the difference between digital and analog transmission.

The relationship of frequency, period, bits per second, bandwidth, and other basic communication terms.

Knowledge of various transmission techniques, such as fiber optics and satellite communications.

Programming Skills

An understanding of the relationship between programs called "web browsers" and Internet instructions used by them.

A working knowledge of hypertext markup languages (HTML) and their relationship to the decoding capabilities of web browsers.

A working knowledge of new and emerging programming languages accepted by web browsers such as JAVA, Flash, XML.

A working knowledge of programming languages such as C and object oriented languages such as C++.

DataBase Design and Construction

Understanding the difference between database design and database construction.

A working knowledge of SQL.

An understanding of the use of CASE tools in the design of databases.

A working knowledge of database terminology such as key fields, foreign keys, and normalization of databases.

Familiarity with one or more of the popular database construction packages such as Microsoft Access.

Understanding web-database interaction issues, such as the reasons for CGIs and other similar interfaces.

Writing Skills

The ability to write clearly and distinctly.

A working knowledge of word processors.

The ability to type at a reasonable and accurate rate.

An understanding of how to use the computer to assist in the development of writing and typing skills.

Technology. Use it appropriately with our full spectrum of online marketing services for small business and nonprofit organizations. From Marin County to the San Francisco Bay Area and beyond.

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